With the Christmas season comes new trends, new products and also new brands discovery. And one of the things I value a lot during this season is to support local business.
I love supporting local business for many reasons. The first is that I am a “local business” too and not one of those big chains, so if I don’t support local business myself, how can I expect others to support me? But more importantly, I love supporting them because they very often make some original and unique products with love and with a story behind. On top of that, more and more of those entrepreneurs have chosen, like us, to be ethical and by choosing products from companies that want to make the difference, I feel like I participate in this effort.
I was very pleased to interview Chloe, the creator of Filthy Candles, an original brand of soy wax based candles poured in plant pots and vintage tins in Leicester. Let’s discover together her universe, shall we?
Hello Chloe, thanks for giving us the opportunity to discover Filthy Candles. Could you introduce yourself and tell us more about your background?
Zen Garden (ZG): What made you decide to craft those beautiful soy based candles?
Chloe: I’m a sucker for a cosy night with a candle (my house is full of them!) But I wasn’t aware of the toxins paraffin wax produces, so I decided I wanted to create something beautiful that’s also kind to our environment. And I just enjoy doing it! I love choosing which botanicals look gorgeous together as well as learning about healing properties of gem stones and essential oils which I feel could make these candles a bit more personal to the customer.
ZG: Can you talk more about your concept and what makes it special?
Chloe: I am working full time, and have a house full of animals to play with but whenever I get the chance I simply stand in my small kitchen for hours crafting the pots and melting soy wax.
Like I said before, I just really enjoy making them! I can’t believe how well they’re doing at NADA Zero Waste I’m just so pleased that people like them. I really have to thank Lauren for letting me be a part of her fantastic store, she’s slowly but surely making such a difference to our planet!
ZG: How do you choose the different fragrances, ingredients you use?
Chloe: I want to create something unique and beautiful where customers can add a new addition to their home! I’m learning about different healing properties and benefits in which certain oils and gems are believed to have. But also for types of moods to create within your home for example one of the oils I use most regularly is rose oil, which is said to evoke memories of love and romance.
ZG: What do you think about Zero Waste lifestyle?